How does the largest used car dealer in the US bring its 45K inventory to a city known for its lack of space? Honey, we shrunk the CarMax.
We built the world’s smallest functioning car lot right on the NYC High Line. Each scannable mini car took you to CarMax’s inventory of human-sized cars. More than 23K New Yorkers attended the immersive two-day event, showing that tiny cars = big impact.
https://www.adweek.com/commerce/carmax-new-york-market-high-line-activation/